Vlad Mitrichev (b.1980)
Moscow based conceptual and advertising photographer.
English down below

Get in touch at info@mitrichev.com



Митричев Влад и Митричева Катя.
креативная группа
Занимаемся концептуальной рекламной фотографией.
Портретной фотосъемкой

коммерческие проекты в разделе commercial

по вопросам съемок +79067834587


Even though I was born in a small German town called Neustrelitz, which is not far from Berlin, 
I am Russian. Later on in my life I studied in Russia to become a film director. 

why photography? 
I never dreamed to become photographer, before I became one. 

My approach is more likely situated between the one of a film director and a fine art artist. Not concerning the color, but the composition. If you know Rene Magritte, Hieronymus Bosch and Ilya Repin you may mix them and then you might understand how I feel. 

The meaning of drama, meaning of our life is the main interest for me in photography. When I am taking pictures I'm neither interested by form or color no by dresses etc. I focus on the entire situation just like staging a play. 

The magic of art is about how you feel, why you feel, where it leads you and what comes next. It is never about outward appearances or how you look like. That is why I don't really like classic fashion photography which focuses on form. Fashion loves only the form of itself. Even if inside the form is emptiness. 

Many people read commercial magazines. They like contrast and bright pictures, they like unusual faces unusual dress forms. They are often addicted to this «wow effect». They want to be unusual, to be seen and to be demanded. I see how people become upset by trying to be or to become like "wow".
I am using the technique of typical fashion shooting as a language which is so familiar and common to people. But I am trying to tackle other issues and give the whole thing another meaning. This is how I try to push people to strive to something beyond consumption.

How do I create pictures?
I'll try to explain. 
For example. What picture about? About bad things.
Devil is a big monster bull with terrible horns and that god is a superman in the body of Gandalf? No.
He look like the depression after a night spent at the office working. Like nervous breakdown after fast food abuse. Like loneliness in an expensive and fancy car. Like a baby crying in the middle of tons of toys. Even better like baby crying while his father dies for the hundreds of toys he makes for another baby which needs his father close to him. And he also looks like the smiling face of yogurt advertising. Like greed. 

So I made the decision to put this car into a deep forest like a symbol of loneliness. I decided that the man inside the car should have no clothes on as a symbol of his vulnerability. And this car became the metaphor of a life-saving shell. Like an eggshell. But we all know that this is a fake protection against loneliness. 
I now revealed the secret of how things work, so now you may do the same ))